Technology must drive us to a higher level professionalism.

Extract


Technology must drive us to a higher level professionalism.

"The era of the 6% commission is over!" a radio ad for a "dot-com" real estate broker booms, promising 2% commissions for most of its customers, and no commissions at all for the 1 customer in 30 who wins a lucky drawing.

"The residential real estate brokerage firm is the most vulnerable of all of the businesses confronting the challenges of the Internet." The Wall Street Journal warns.

Are rea...

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